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Pehechaan for
START-UPS

Pehechaan for
START-UPS

Start-ups have to do so much more to establish their credibility, compared to the established businesses. They have to seize every opportunity, take every small win and showcase it big-time in order to move on to bigger opportunities.

You have to start showcasing your every success milestone achievement… and like everything in a start-up, you've got to start this 'yesterday'! You have to create a sustained buzz in the online space about your start-up so that when you meet prospective clients/customers, investors and potential employees, they are already 'half sold' on your company's achievements.

Testimonials

An entrepreneur
“When I turned an entrepreneur I used to keep waiting that some journalist would want to cover the good things I am doing. But it dint happen! Till one day I met my friends who started Pehechaan. They started doing digital PR on my company and initiated facebook, twitter and a linkedin business page. Before I knew I had every thing going for me. Digital media is a blessing for start-ups!”


Christina Michelle, Digital Media Expert
“A start-up owner is a walking, talking sales pitch; selling his or her idea to anyone and everyone willing to spare even a minute. It goes without saying that online media is the best thing to have ever happened to start-ups - provided you've cracked the different media. On Twitter, you should be a master of smart communication in 140 characters; on Facebook, an expert in building communities; on LinkedIn, in reaching out to the right groups and showing off endorsements.”

STARTUP
Basic Package

STARTUP
Advanced Package

Linkedin Business Page

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Pehechaan will create a LinkedIn Business Page with an impressive profile of your Startup.

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CEO’s Profile Write-up

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You have won a much coveted leadership award. You can either leave your introduction

that’s read before the presentation of the award to the mercy of the organisers, or take charge of this important detail.
At your level, a single-page, well beaten out Profile write-up, that highlights your leadership skills & competencies and articulates your professional milestones, is a tool of utmost necessity.

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Your FB page

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Your Company’s designer FB page, with customised banners, and a dynamic content and engagement strategy.

Pehechaan will be responsible for ideating as many as 50 updates annually on the lines of the approved strategy - building on the ‘likes’ to the page and content through specialised techniques.

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Twitter Page

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Use Twitter strategically to build your networks and thought leadership, with the ‘StartUp Advanced’ package.

Pehechaan will set-up/ redesign your Twitter Page, strategically oriented towards your target profile and domain. Receive upto 10 relevant tweet-ideas per month.

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Linkedin Business Page updates

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Your Team Pehechaan will recommend and generate upto 5 content updates per month, on your Linkedin Business Page.

The StartUp Advanced package offers you the facility of having your Linkedin Business Page reviewed and updated up to three times a year.

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Press Releases

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Why speak about your start-up when PR agencies will?

It's time for your Company to make a mark in the online space! Our team of journalists will generate articles on your start-up that bring out its achievements and chalks out its growth path. These articles are then distributed in the online space, where they are picked up by online news websites.

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Set of Correspondences and E-mailers

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Your ‘Team Pehechaan’ will suggest, design and create content for the Internal and External communication

needs of your budding organisation. As a part of ‘StartUp Advanced’ package, you will receive ideas for monthly Emailers, content, as well as designed Emailers.

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Wikipedia Page

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A high-value, highly specialised, 24x7 monitored service, manned by the Wikipedia editors and

administrators of Pehechaan.
A Wikipedia page has immense brand enhancement value in itself and has to be carefully planned and executed to get out of the ‘promoted’ category.

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Your GOOGLE Search Management

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What do people read about you when they 'Google' your name?

Our team ensures that Digital PR articles, videos and comments highlighting your latest and best achievements, turn up right on top of ‘Google Search Results’. This ‘best foot forward’ feature ensures that two of your carefully strategized and crafted articles by Pehechaan, figure on the first two pages when searched by a single keyword phrase in search engines.

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Organisational Blog

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Apart from garnering reach, featuring employees on your StartUps blog is one of the

most effective non-monetary ways of improving retention. Your ‘Team Pehechaan’ will handle the complete set-up, design and content development for your blog, with a series of relevant tags aimed to keep you at the ‘top of mind’. This will be linked to Facebook, Twitter and LinkedIn accounts of your StartUp, to create a distinct social media reach.

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how does it work

Your company buys service

Your 'Team Pehechaan' of experts is assigned

After analysing your net presence, your 'Team Pehechaan' schedules a meeting with you or your assigned point person

In-Person/ 'Face Time' or 'Skype' meeting between you and your 'Team Pehechaan'

Your 'Virtual World' strategy is operational within
72 hours, as per the Annual Plan

You approve/ call for second meeting/ email desired changes

Strategy Document on all subscribed services is submitted within 24-hours, along with an Annual Plan

The 'Team Pehechaan' for your start-up is a dedicated team of super specialists, specifically handpicked as they know your business. So once the strategy is in place, your team gets on the job - and leaves you free to exert yourself for your start-up in the physical world, drawing your attention only to critical issues. A Team Pehechaan for start-ups typically consists of 3-5 members - including a business expert in your chosen industry, media experts (social, online and/ or mass) and a seasoned writer. Our concept of Team Pehechaan stands on the pillars of 'ownership' and 'responsibility' towards individual clients. Your team is your 'go to' partner, which does not hesitate in responding to the requirements of your company, even if it means going beyond their mandate. Your start-up is now backed by an entire team, which will ensure your success at all costs.

Not Convinced? Read More

Investors will bet on a great idea. But at the same time, they want to know whether the company has the right DNA and a team with a proven track record. They want to know that yours is a start-up with a vision, backed by able 'go-getters' with superior domain knowledge and network. Potential customers will bite into your new product only after they are convinced that your company has the firepower to deliver… whatever it takes. Finally, potential employees – especially the talented ones - will join a start-up only if they are convinced that it can show them high growth going forward.

All those who want to associate with your start-up will first go online to get to know more about you. They will want to read through your LinkedIn profile, see who all you have in your network, what your posts are, etc. In short, every small bit of your digital footprint will be explored. What they see will depend on how 'well fed' Google is about your start-up. Based on all these inputs – or the lack of them - they will form an opinion about Brand 'YOU'.

For start-ups, growing at a break-neck speed is a matter of survival. There has to be speed in innovations, speed in mobility, and speed in shifting focus from non-performing assets to exploiting the success stories. All through this, what a budding venture needs is a digital partner that understands this need for speed; one that takes your new ideas, concepts, products and milestones to the numerous media with a strategic approach. This could be just to test the waters, or to build traction, or to go ahead all guns blazing on an advantage that needs to be exploited to the hilt.

Pehechaan, with its team of young and energetic netizens, social media addicts, and SEO experts (who practically inhabit the blogosphere), business strategists, mass media practitioners and domain experts, takes on the onus of building your online brand with a sense of unmatched ownership and responsibility towards your need for speed.

What is " Team Pehechaan " for Startups?
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The 'Team Pehechaan' for your start-up is a dedicated team of super specialists, specifically handpicked as they know your business. So once the strategy is in place, your team gets on the job - and leaves you free to exert yourself for your start-up in the physical world, drawing your attention only to critical issues. A Team Pehechaan for start-ups typically consists of 3-5 members - including a business expert in your chosen industry, media experts (social, online and/ or mass) and a seasoned writer. Our concept of Team Pehechaan stands on the pillars of 'ownership' and 'responsibility' towards individual clients. Your team is your 'go to' partner, which does not hesitate in responding to the requirements of your company, even if it means going beyond their mandate. Your start-up is now backed by an entire team, which will ensure your success at all costs.

Not Convinced? Read More
ss

Investors will bet on a great idea. But at the same time, they want to know whether the company has the right DNA and a team with a proven track record. They want to know that yours is a start-up with a vision, backed by able 'go-getters' with superior domain knowledge and network. Potential customers will bite into your new product only after they are convinced that your company has the firepower to deliver… whatever it takes. Finally, potential employees – especially the talented ones - will join a start-up only if they are convinced that it can show them high growth going forward.

All those who want to associate with your start-up will first go online to get to know more about you. They will want to read through your LinkedIn profile, see who all you have in your network, what your posts are, etc. In short, every small bit of your digital footprint will be explored. What they see will depend on how 'well fed' Google is about your start-up. Based on all these inputs – or the lack of them - they will form an opinion about Brand 'YOU'.

For start-ups, growing at a break-neck speed is a matter of survival. There has to be speed in innovations, speed in mobility, and speed in shifting focus from non-performing assets to exploiting the success stories. All through this, what a budding venture needs is a digital partner that understands this need for speed; one that takes your new ideas, concepts, products and milestones to the numerous media with a strategic approach. This could be just to test the waters, or to build traction, or to go ahead all guns blazing on an advantage that needs to be exploited to the hilt.

Pehechaan, with its team of young and energetic netizens, social media addicts, and SEO experts (who practically inhabit the blogosphere), business strategists, mass media practitioners and domain experts, takes on the onus of building your online brand with a sense of unmatched ownership and responsibility towards your need for speed.

Call: +91 9717999613