Pehechaan for
PROFESSIONALS
Pehechaan for
PROFESSIONALS
If you are a professional – an architect, lawyer, doctor, etc. - it might not always be possible for you to advertise andbe able to reach out to prospective clients. But what you can certainly do is feed Google with the right stories, so that when people search for professionals in your specific domain, or search for you by your name or your company's name, your good work is displayed prominently.
Every award, recognition and every new achievement of yours should be documented in the digital space for all time to come. What should shine through is your experience and formidable professional acumen. Whether you are invited as a speaker at an important conference or have made it as a member to a prestigious industry body, or are involved in a high profile case, all this has to be recorded as SEO articles and updates in the numerous online media, in the most suitable words. If you don't start feeding the right content into Google today, you will be leaving your digital footprints to the mercy of those who are unknowingly opining incorrectly or incompletely about you. Worse still, you cannot count out negative opinions and propaganda about your work, which might creep in unexpectedly online.
Once your name starts appearing when people/companies in India and overseas start looking for top professionals in their respective fields, you can build on your digital image through blogs and tweets to showcase your thought leadership.
Sameer Ahluwalia, CA
“I had no idea what google local search and a good profile can do for my profession. I tried simple things like building my profile, having a facebook page and simple google places optimization. I now get local people coming to me for tax returns. ”
Ishita Kohli, interior decorator
“I have used facebook and other social networks to promote my work. I was myself amazed at the response I got from facebook and google. I was advertising in local newspapers and realized there is much more I can do online with that money. As professionals we have a huge opportunity through digital media.”
Build a ‘key-word optimized’, powerful Linkedin profile. Confused?
Your Linkedin profile needs to have two important components – A powerful 250-300 words summary that enlists your achievements. Secondly, it should be written in a keywords optimized manner, liberally and intelligently using ‘keywords’ relevant to the target sector, so that potential clients and investors can find you with ease.
We use the same approach to CV-making that is used by top strategy consulting firms for their business heads.
We focus on three things while building your CV. First, we clearly bring out quantifiable impact of different initiatives you were part of. Second, we bring out how you were an outperformer in comparison to your peers, in your different jobs. Third, we highlight your leadership skills and competencies.
We work by the thumb-rule that there should be no need for a potential client or investor to look at your CV for more than 30 seconds to be able to conclude that you are an achiever who thinks clearly, knows how to structure his/ her thoughts, prioritizes well and implements with precision.
You have been invited as one of the eminent panelists at a prominent business seminar.
You can either leave your introduction that will be read out in front of business leaders and potential clients to the mercy of the organisers, or take charge of this important detail. At your level, a single-page, well beaten out Profile write-up, that highlights your leadership skills & competencies and articulates your professional milestones, is a tool of utmost necessity.
The 'Professionals Advanced' package gives you the advantage of getting your
Linkedin profile and CV updated and reviewed up to three times a year.
Regular newsletters to current and potential clients helps you establish a rapport, ‘engage,
and influence them and is an effective way, to keep you on ‘top of mind’. Using various specialist techniques, your ‘Team Pehechaan’ will churn out a crisp, sharp, optimally sized newsletter every month.
Your professional practice, achievements and milestones have to be chronicled. It's time for you to make a mark in the online space!
Our team of Journalists will generate articles on you that bring out your achievements and contributions. These articles are then distributed in the online space, where they are picked up by online news websites. So the next time, when you are on your way to address a conference or have achieved a milestone in your career, digital PR is already abuzz with all the background information about you.
Through a series of techniques like ‘Bookmarks, ‘Directory Submissions’, Search Engine Optimisation et cetera, your ‘Team Pehechaan’ will
optimise your presence to local search results on Google. This is a specific feature, and is of prime importance to professionals whose success is determined by how prominently they figure on local searches.
What do people read about you when they 'Google' your name?
Our team will work to ensure that Digital PR articles, videos and comments, highlighting your latest and best achievements, turn up right on top of ‘Google Search Results’. This ‘best foot forward’ feature ensures that two of your carefully strategized and crafted articles by Pehechaan, figure on the ‘top two’ pages when searched by a single keyword phrase in search engines.
Pehechaan will create - and maintain - a LinkedIn Business Page with an impressive profile of your practice/ company.
Your Team Pehechaan will strategise and recommend upto 5 content updates per month, on this page.
What you need is a FB page and not a FB profile or group. Your FB page should have creatively designed covers and engaging content.
‘Professionals Advanced’ package entitles you to as many as 15 thoughtfully conceived updates per month. These will include pictures that create the right impact, and useful insights that help you keep the engagement levels high. ‘Team Pehechaan’ will not just create, but also manage your FB page.
Planning to use Twitter strategically to build your networks and thought leadership?
Set up/ redesign your Twitter Page, strategically oriented towards your target profile and domain. Receive upto 10 relevant tweet-ideas per month. Receive monthly updates on whom to follow in your industry/function/area of interest, and what themes to pick for tweeting.
Build a 'key-word optimized', powerful Linkedin profile. Confused? Your Linkedin profile needs to have two important components – A powerful 250-300 words summary that enlists your achievements. Secondly, it should be written in a keywords optimized manner, liberally and intelligently using 'keywords' relevant to the target sector, so that potential clients and investors can find you with ease.
We use the same approach to CV-making that is used by top strategy consulting firms for their business heads.
We focus on three things while building your CV. First, we clearly bring out quantifiable impact of different initiatives you were part of. Second, we bring out how you were an outperformer in comparison to your peers, in your different jobs. Third, we highlight your leadership skills and competencies.
We work by the thumb-rule that there should be no need for a potential client or investor to look at your CV for more than 30 seconds to be able to conclude that you are an achiever who thinks clearly, knows how to structure his/ her thoughts, prioritizes well and implements with precision.
You have been invited as one of the eminent panelists at a prominent business seminar. You can either leave your introduction that will be read out in front of business leaders and potential clients to the mercy of the organisers, or take charge of this important detail. At your level, a single-page, well beaten out Profile write-up, that highlights your leadership skills & competencies and articulates your professional milestones, is a tool of utmost necessity.
The 'Professionals Advanced' package gives you the advantage of getting your Linkedin profile and CV updated and reviewed up to three times a year.
Regular newsletters to current and potential clients helps you establish a rapport, 'engage, and influence them and is an effective way, to keep you on 'top of mind'. Using various specialist techniques, your 'Team Pehechaan' will churn out a crisp, sharp, optimally sized newsletter every month.
Your professional practice, achievements and milestones have to be chronicled. It's time for you to make a mark in the online space! Our team of Journalists will generate articles on you that bring out your achievements and contributions. These articles are then distributed in the online space, where they are picked up by online news websites. So the next time, when you are on your way to address a conference or have achieved a milestone in your career, digital PR is already abuzz with all the background information about you.
Through a series of techniques like 'Bookmarks, 'Directory Submissions', Search Engine Optimisation et cetera, your 'Team Pehechaan' will optimise your presence to local search results on Google. This is a specific feature, and is of prime importance to professionals whose success is determined by how prominently they figure on local searches.
What do people read about you when they 'Google' your name? Our team will work to ensure that Digital PR articles, videos and comments, highlighting your latest and best achievements, turn up right on top of 'Google Search Results'. This 'best foot forward' feature ensures that two of your carefully strategized and crafted articles by Pehechaan, figure on the 'top two' pages when searched by a single keyword phrase in search engines.
Pehechaan will create - and maintain - a LinkedIn Business Page with an impressive profile of your practice/ company. Your Team Pehechaan will strategise and recommend upto 5 content updates per month, on this page.
What you need is a FB page and not a FB profile or group. Your FB page should have creatively designed covers and engaging content. 'Professionals Advanced' package entitles you to as many as 15 thoughtfully conceived updates per month. These will include pictures that create the right impact, and useful insights that help you keep the engagement levels high. 'Team Pehechaan' will not just create, but also manage your FB page.
Planning to use Twitter strategically to build your networks and thought leadership? Set up/ redesign your Twitter Page, strategically oriented towards your target profile and domain. Receive upto 10 relevant tweet-ideas per month. Receive monthly updates on whom to follow in your industry/function/area of interest, and what themes to pick for tweeting.
You / your company buys service
Your
'Team Pehechaan' of
experts is assigned
After analysing your net presence, your 'Team Pehechaan' schedules a meeting with you / an assigned point person
There is an in-person/ 'Face Time' or 'Skype' meeting between you and your 'Team Pehechaan'
Your virtual world strategy is operational within 24 hours, as per the Annual Plan
You approve/ call for second meeting/ email desired changes
A Strategy Document on all subscribed services is submitted within 24 hours, along with an Annual Plan
Your 'Team Pehechaan' is your personal team of super specialists. Pehechaan specifically handpicks the team that knows the nitty-gritty of your profession. So once the strategy is in place, your team gets on the job and leaves you to your practice, drawing your attention only to critical issues. A Team Pehechaan for Professionals typically consists of 3-5 members - including a domain expert, media experts (social, online and/ or mass), an image consultant (need based) and a seasoned writer. Our concept of Team Pehechaan stands on the pillars of 'ownership' and 'responsibility' towards individual clients. Your team is your 'go to' partner, which does not hesitate in responding to your requirements, even if it means going beyond their mandate. You are backed by an entire team, which will ensure your success at all costs.
The online presence of professionals revolves around a relatively new and powerful concept called 'Local Search'. Over 20% of searches (3 billion Google Search Queries every month) done by people across the globe have local keywords like 'Auditors in Delhi', or 'Architects in Andheri West'. Local search helps establish a formidable and sustainable competitive advantage for professionals.
Professionals essentially need a bouquet of digital media services that will engage and enhance their customers and build their brand and presence. They needincreased activity levels on Facebook, Newsletters, Tweets…in short, all media that act as bridges between a practice (individual as well as firm) and its potential and dedicated clients. But are Facebook, LinkedIn or Twitter enough? How about connecting with the right journalists and bloggers? Developing and distributing Search Engine Optimised articles fed into digital PR channels, target journalists in the online as well as mass media space, giving them an already prepared and influential story.
Your 'Team Pehechaan' is your personal team of super specialists. Pehechaan specifically handpicks the team that knows the nitty-gritty of your profession. So once the strategy is in place, your team gets on the job and leaves you to your practice, drawing your attention only to critical issues. A Team Pehechaan for Professionals typically consists of 3-5 members - including a domain expert, media experts (social, online and/ or mass), an image consultant (need based) and a seasoned writer. Our concept of Team Pehechaan stands on the pillars of 'ownership' and 'responsibility' towards individual clients. Your team is your 'go to' partner, which does not hesitate in responding to your requirements, even if it means going beyond their mandate. You are backed by an entire team, which will ensure your success at all costs.
The online presence of professionals revolves around a relatively new and powerful concept called 'Local Search'. Over 20% of searches (3 billion Google Search Queries every month) done by people across the globe have local keywords like 'Auditors in Delhi', or 'Architects in Andheri West'. Local search helps establish a formidable and sustainable competitive advantage for professionals.
Professionals essentially need a bouquet of digital media services that will engage and enhance their customers and build their brand and presence. They needincreased activity levels on Facebook, Newsletters, Tweets…in short, all media that act as bridges between a practice (individual as well as firm) and its potential and dedicated clients. But are Facebook, LinkedIn or Twitter enough? How about connecting with the right journalists and bloggers? Developing and distributing Search Engine Optimised articles fed into digital PR channels, target journalists in the online as well as mass media space, giving them an already prepared and influential story.
