Pehechaan for
ENTREPRENEURS
Pehechaan for ENTREPRENEURS
You've just cracked that all-important deal that is a big push for your venture.
It's time to get an intelligently crafted article fed into the digital PR machine so that people walk up to congratulate you, and TV and print journalists start tracking your moves. More than anything, it's important to create an online buzz, because that's where the action is.
You know that you have to showcase your best to a potential investor, a prospective customer and potential employees. Data reveals that 87% of these will go online – and usually on LinkedIn - to check your credentials before making a commitment to you and your company.
So what does a Google search reveal about you?
How impressive is your LinkedIn profile?
Does your digital image impress upon the viewer that you are indeed a thought leader, a visionary in your chosen domain?
Yes, you've impressed your clients and investors already, but even after knowing you they want constant reassurance. They want to see who endorses you and how strong your credentials are.
All this and more, Team Pehechaan will ensure.
Piyush Jain, Partner, Angel Investment Fund
“Thriving entrepreneurs today don't start ventures by laying brick and mortar foundations in the real world. They start by creating traction for their idea in the digital space. If the digital footprints are placed intelligently – and, of course, if the idea is worth it –VCs and Angel Investors will automatically find you out.”
Rachit Suri, Head VC Fund
"Just a word of caution for budding entrepreneurs – DO NOT start up unless you are sure about what Google search results will throw up. Because the first person you call as an entrepreneur is going to 'Google' you. The first impression is the last impression, of course."
Build a ‘key-word optimized’, powerful Linkedin profile. Confused?
Today a Linkedin profile has two important components – A powerful 250-300 words summary across your academic and workdays. This is like your elevator pitch. Second, but more important, it has to be written in a manner that it is key-words optimized i.e. it should liberally and intelligently use ‘keywords’ relevant to sector and function you want to join, so that potential clients and investors can find you with ease.
We use the same approach to CV-making that is used by top strategy consulting firms for their employees.
We focus on three things in building your CV. First, clearly bring out quantifiable impact of different initiatives you were part of. Second, bring out how you were an outperformer compared to your peers in your different endeavors. Finally, highlight your leadership skills and competencies. We work by the thumb-rule that a CEO should not need to look for more than 30 seconds at your CV to realize that you are an achiever and can think clearly, prioritize, and structure your thoughts.
You have been invited as one of the eminent panelists at a prominent business seminar.
You can either leave your introduction that’s read out in front of other business leaders and potential clients to the mercy of the organisers, or take charge of this important detail. At your level, a single-page, well beaten out Profile write-up or Bio-data, that highlights your leadership skills & competencies and articulates your professional milestones, is a tool of utmost necessity. A single page bio-data accompanies your thoughts at important conferences and write-ups and your editorial inputs.
Avail up to 3 updates in a year on your Linkedin profile and your CV.
Regular newsletters to potential clients is an effective way to keep you on ‘top of mind’
while making purchase and investment decisions and also ‘engage and influence’ the potential customer or investor. Using various specialist techniques, your ‘Team Pehechaan’ will churn out a crisp, sharp, optimally-sized newsletter every month.
Events about your entrepreneurial activities and your overall vision, achievements, and milestones
have to be chronicled. Its time for you to make a mark in the online space in terms of digital footprints. Our team of Journalists will write articles on you that bring out your achievements and contributions. These articles are then distributed and picked up by online news websites. So when you are addressing the next conference or have achieved a milestone in your career, let Digital PR speak about it.
A high-value, highly specialised, 24x7 monitored service, manned by the Wikipedia editors
and administrators of Pehechaan. A Wikipedia page has immense brand enhancement value in itself, and has to be carefully planned and executed to get out of the ‘promoted’ category.
What do people read about you when they google your name?
Our team will work to ensure that Digital PR highlighting your latest and best achievements turn up right on top of ‘Google Search Results’. This ‘best foot forward’ feature ensures that two of the carefully strategized and crafted articles in the Internet space figure on the ‘top two’ pages, when searched by a single keyword phrase in search engines.
You are bursting with ideas on the work-front and want to share them with the world.
Or alternatively, you have a passion that you’ve been nurturing – maybe a refined and deep opinion on fashion, the opera, or maybe your experiences in culinary skills. However, you just don’t have the time to translate these thoughts into articles. Enter Pehechaan. With the help of seasoned journalists your ideas are transformed into crisply written articles, and then channelized to the world through a blog. This service will ensure that two of your articles are published every month on your personal blog.
What you need is a FB page and not a FB profile. Designed with a strategic theme and approach - right till the top Banner.
At least up to 15 updates per month that have been thought through. Pictures that have been ‘photoshopped’ for the right impact and useful insights that will help you keep the engagement levels high. ‘Team Pehechaan’ will create and manage your FB page.
Planning to use Twitter strategically to build your networks and thought leadership?
Set up/ redesign your Twitter Page, strategically oriented towards your target profile and domain, and receive upto 10 relevant tweet-ideas per month. Receive monthly updates on whom to follow in your industry/function/area of interest and what themes to pick for tweeting.
Build a 'key-word optimized', powerful Linkedin profile. Confused? Today a Linkedin profile has two important components – A powerful 250-300 words summary across your academic and workdays. This is like your elevator pitch. Second, but more important, it has to be written in a manner that it is key-words optimized i.e. it should liberally and intelligently use 'keywords' relevant to sector and function you want to join, so that potential clients and investors can find you with ease.
We use the same approach to CV-making that is used by top strategy consulting firms for their employees. We focus on three things in building your CV. First, clearly bring out quantifiable impact of different initiatives you were part of. Second, bring out how you were an outperformer compared to your peers in your different endeavors. Finally, highlight your leadership skills and competencies. We work by the thumb-rule that a CEO should not need to look for more than 30 seconds at your CV to realize that you are an achiever and can think clearly, prioritize, and structure your thoughts.
You have been invited as one of the eminent panelists at a prominent business seminar. You can either leave your introduction that's read out in front of other business leaders and potential clients to the mercy of the organisers, or take charge of this important detail. At your level, a single-page, well beaten out Profile write-up or Bio-data, that highlights your leadership skills & competencies and articulates your professional milestones, is a tool of utmost necessity. A single page bio-data accompanies your thoughts at important conferences and write-ups and your editorial inputs.
Avail up to 3 updates in a year on your Linkedin profile and your CV.
Regular newsletters to potential clients is an effective way to keep you on 'top of mind' while making purchase and investment decisions and also 'engage and influence' the potential customer or investor. Using various specialist techniques, your 'Team Pehechaan' will churn out a crisp, sharp, optimally-sized newsletter every month.
Events about your entrepreneurial activities and your overall vision, achievements, and milestones have to be chronicled. Its time for you to make a mark in the online space in terms of digital footprints. Our team of Journalists will write articles on you that bring out your achievements and contributions. These articles are then distributed and picked up by online news websites. So when you are addressing the next conference or have achieved a milestone in your career, let Digital PR speak about it.
A high-value, highly specialised, 24x7 monitored service, manned by the Wikipedia editors and administrators of Pehechaan. A Wikipedia page has immense brand enhancement value in itself, and has to be carefully planned and executed to get out of the 'promoted' category.
What do people read about you when they google your name? Our team will work to ensure that Digital PR highlighting your latest and best achievements turn up right on top of 'Google Search Results'. This 'best foot forward' feature ensures that two of the carefully strategized and crafted articles in the Internet space figure on the 'top two' pages, when searched by a single keyword phrase in search engines.
You are bursting with ideas on the work-front and want to share them with the world. Or alternatively, you have a passion that you've been nurturing – maybe a refined and deep opinion on fashion, the opera, or maybe your experiences in culinary skills. However, you just don't have the time to translate these thoughts into articles. Enter Pehechaan. With the help of seasoned journalists your ideas are transformed into crisply written articles, and then channelized to the world through a blog. This service will ensure that two of your articles are published every month on your personal blog.
What you need is a FB page and not a FB profile. Designed with a strategic theme and approach - right till the top Banner. At least up to 15 updates per month that have been thought through. Pictures that have been 'photoshopped' for the right impact and useful insights that will help you keep the engagement levels high. 'Team Pehechaan' will create and manage your FB page.
Planning to use Twitter strategically to build your networks and thought leadership? Set up/ redesign your Twitter Page, strategically oriented towards your target profile and domain, and receive upto 10 relevant tweet-ideas per month. Receive monthly updates on whom to follow in your industry/function/area of interest and what themes to pick for tweeting.
Your company buys service
Your 'Team Pehechaan' of experts is assigned
After analysing your net presence, your 'Team Pehechaan' schedules a meeting with you or your assigned point person
In-Person/ 'Face Time' or 'Skype' meeting between you and your 'Team Pehechaan'
Your virtual world strategy is operational within 24 hours, as per the Annual Plan
You approve/ call for second meeting/ email desired changes
Strategy Document on all subscribed services is submitted within 24 hours along with an Annual Plan
Your 'Team Pehechaan' is your personal team of super specialists. Pehechaan specifically handpicks the team that knows your business. So once the strategy is in place, your team gets on the job… and leaves you to your exertions in the physical world; drawing your attention only to critical issues. A Team Pehechaan for Entrepreneurs typically consists of 3-5 members - including a domain expert, media experts (social, online and/ or mass), an image consultant (need based) and a seasoned writer. Our concept of Team Pehechaan stands on the pillars of 'ownership' and 'responsibility' towards individual clients. Your team is your 'go to' partner, which does not hesitate to respond to your requirements, even if it means going beyond their mandate. You are backed by an entire team, committed to ensuring your success at all costs
It's tough being an entrepreneur.
Investors will bet on a great idea. But at the same time, they want a great entrepreneur with a proven track record, one who can showcase his vision, superior domain knowledge and networks. Potential customers will bite into your new product only after they are convinced that you have it in you to deliver… whatever it takes. Finally, potential employees – especially the talented ones - will join a start-up only if they are convinced that you can show them high growth going forward.
All of them will go online to get to know more about you. They will want to read through your LinkedIn profile, see who all are in your network, what your posts are, etc. In short, each and every bit of your digital footprint will be explored. What they see will depend on how 'well fed' Google is about you. Based on all these inputs – or the lack of them - they will form an opinion about Brand 'YOU'.
Pehechaan, with its team of young and energetic netizens, social media addicts and SEO experts (who practically inhabit the blogosphere), business strategists, mass media practitioners and domain experts, takes on the onus of building your online brand with a sense of unmatched ownership and responsibility towards your need for speed.
Your 'Team Pehechaan' is your personal team of super specialists. Pehechaan specifically handpicks the team that knows your business. So once the strategy is in place, your team gets on the job… and leaves you to your exertions in the physical world; drawing your attention only to critical issues. A Team Pehechaan for Entrepreneurs typically consists of 3-5 members - including a domain expert, media experts (social, online and/ or mass), an image consultant (need based) and a seasoned writer. Our concept of Team Pehechaan stands on the pillars of 'ownership' and 'responsibility' towards individual clients. Your team is your 'go to' partner, which does not hesitate to respond to your requirements, even if it means going beyond their mandate. You are backed by an entire team, committed to ensuring your success at all costs
It's tough being an entrepreneur.
Investors will bet on a great idea. But at the same time, they want a great entrepreneur with a proven track record, one who can showcase his vision, superior domain knowledge and networks. Potential customers will bite into your new product only after they are convinced that you have it in you to deliver… whatever it takes. Finally, potential employees – especially the talented ones - will join a start-up only if they are convinced that you can show them high growth going forward.
All of them will go online to get to know more about you. They will want to read through your LinkedIn profile, see who all are in your network, what your posts are, etc. In short, each and every bit of your digital footprint will be explored. What they see will depend on how 'well fed' Google is about you. Based on all these inputs – or the lack of them - they will form an opinion about Brand 'YOU'.
Pehechaan, with its team of young and energetic netizens, social media addicts and SEO experts (who practically inhabit the blogosphere), business strategists, mass media practitioners and domain experts, takes on the onus of building your online brand with a sense of unmatched ownership and responsibility towards your need for speed.
