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Pehechaan for
EDUCATIONAL INSTITUTIONS

Pehechaan for
EDUCATIONAL INSTITUTIONS

An educational institute's brand is built by delivering on a set of promises –to aspirants and parents - that they will get a top-class, holistic learning experience; promises to faculty that it will offer the best environment to encourage research and thought leadership; promises to corporate houses that they will find a gold mine of talent.

Therefore, to build the online brand, an institution of knowledge has to regularly create stories which exemplify how it is constantly delivering on its promises. These are the stories on student life experiences, on faculty thought leadership and domain knowledge, alumni success stories and,in the case of higher educational institutions, industry involvement stories.

Pehechaan works with educational institutions by creating these stories week-after-week, month-after-month and thereafter helping the institute disseminate these stories through its updated website, social media pages and digital PR. So when the stakeholders are searching online, they see the true picture of the institute's brand and reach.

Testimonials

Simrat Joshi, Director MBA Institute
“The Internet has replaced the parents as the primary source of advice and research. Students are less dependent on parents for making decisions.”


Dr Banerjee, Director
“Professionals from Pehechaan came up with an innovative solution to brand us, through events in our college. If you take a look at our online portal, it is structured in a dynamic way. Before the convocation, the website banner on the top was quickly updated to read 'Good Luck Batch 2012', with an article at the bottom. We use the top banner to showcase the student achievements. We also use the story at the bottom to play back 2011, highlighting excellence in faculty, ranking and student activity. We linked the relevant keyword in this article to separate stories we had done earlier in the year. It is important to create content which is fresh, specific and rich for the aspirants today.”

EDUCATIONAL INSTITUTIONS
Packages

Content creation

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Get stories written on your alumni, corporate interactions, students life and feature important events on campus.

Our team works with you to think about the stories, get them recorded and written. Start with a set of five stories a month.

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Website flash banners update

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Aspirants are likely to visit your website multiple times before deciding to apply or take admissions.

The website homepage flash banner is your prime property. Give them something new to read or see on the website homepage everytime they visit. Get flash banners changed that highlight achievements on campus.

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Manage Social Media Properties

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You have already set up a Facebook page, and/ or a Twitter page, but still don’t see any engagement?

Let Team Pehechaan help you with managing your social media property on a daily basis so that you get a high degree of engagement with aspirants, students and alumni.

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Digital PR

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Let our journalists distribute your stories on the online space to create buzz about your institute.

If you are top of recall of aspirants and corporate houses chances are you will be in their consideration set as well.

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Google Search Management

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Make sure that Google is fed with the right stories

so that important and current articles come up when aspirants, students, corporates search for your institute on the online space.

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HOW DOES IT WORK?

Your School/ College/ Institute buys service


Your 'Team Pehechaan' is assigned

Your 'Team Pehechaan' submits a report on your online reputation

There is an in-person/ 'Face Time' or 'Skype' meeting between you and your 'Team Pehechaan'

Your updated Online and Social Media strategy is operational

You approve/ call for second meeting/ email desired changes

A Strategy Document is submitted within 48 hours, along with an Annual Plan

What is " Team Pehechaan " for Educational Institutions?

Your 'Team Pehechaan' includes seasoned professionals who have been handling new media for educational institutions for the last five years now. Right from chalking out the online strategy for your admissions, to optimising your digital footprints, to sending out emailers and newsletters on your behalf - your Team Pehechaan takes care of it all. A 'Team Pehechaan' for an educational institution will typically consist of 3-5 members, including a business strategist from the ISB/ IIM stables with proven credentials of 'growing' organisations exponentially, media expert/s (online and conventional), an online reputation manager and a seasoned content writer for brands. Our concept of Team Pehechaa' stands on the pillars of 'ownership' and 'responsibility' towards assigned clients. Communications can be extremely stressful, and yet can be immensely gratifying. We understand your need for thought partners who are there with you through thick and thin and are as relentless as you in their continuous efforts to showcase your strengths.

Not Convinced? Read More

Regular newsletters to 'aspirant leads' is an effective way to keep the institute 'top of the mind' while making application decisions and they also engage and influence the aspirants. But did you know that when you send aspirants newsletters or emailers in a PDF format, 60% of the students don't bother to download and view PDFs?
At Pehechaan, we offset this disadvantage by sending the content as body text in the mail.

This is a simple example of how empathising with the target group has helped us become a great online and social media managing team.

While 80% of Online Admissions budgets are spent on generating leads, only 20% are dedicated to ensuring conversion. Data reveals that as many as 90% of people searching for higher education online are undecided about where to enrol when they begin their search.

Clearly, the future belongs to those institutions that are willing and able to harness the power of the Internet. In the case of educational institutions that have been launched in the last decade or so, effective use of new media channels is turning out to be a matter of survival. The shutting down of numerous higher educational institutions in the last couple of years – mostly recently launched business schools and engineering colleges – has been largely because they have not been able to get the right knowledge partners to impress the target students. Students in urban centres spend anything between 4-16 hours on the net today! By 2015, the Internet infrastructure is all set to strengthen significantly in the semi-urban and far-flung rural spaces as well. Given the amount of time being spent by youngsters on the net, higher educational institutions neglect tapping into new media and social media at their own peril.

Institutions looking to make the most of their marketing budgets are looking at innovative online means to reach out to their target students and faculty. It is no secret that young India is increasingly making its decision based on what it sees online. It is one big reason why brand loyalty is dwindling, as consumers look towards taking informed decisions based on the multitude of channels and copious information available on the net. Higher education is probably the segment that accounts for maximum decisions being made online.

Pehechaan is known to have successfully leveraged the expertise of its cohesive team in the areas of brand building, content strategies and audience analysis to help organisations build movements on Facebook, attracting more than 100,000 members to a community. Pehechaan has also helped educational institutes exploit the power of effective alumni management and engagement. The services desired of us are no longer restricted to SEO articles or social media management. Reaching out to potential candidates through a series of strategically designed emailers, newsletters, etc., is a service often demanded by our clients now. Since we have a talent pool of immensely experienced professionals from across the globe (including USA, UK and India), quite a few of our clients now prefer that we write their profiles for conventional media as well, considering our expertise in the domain.

What is " Team Pehechaan " For Educational Institutions?
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Your 'Team Pehechaan' includes seasoned professionals who have been handling new media for educational institutions for the last five years now. Right from chalking out the online strategy for your admissions, to optimising your digital footprints, to sending out emailers and newsletters on your behalf - your Team Pehechaan takes care of it all. A 'Team Pehechaan' for an educational institution will typically consist of 3-5 members, including a business strategist from the ISB/ IIM stables with proven credentials of 'growing' organisations exponentially, media expert/s (online and conventional), an online reputation manager and a seasoned content writer for brands. Our concept of Team Pehechaa' stands on the pillars of 'ownership' and 'responsibility' towards assigned clients. Communications can be extremely stressful, and yet can be immensely gratifying. We understand your need for thought partners who are there with you through thick and thin and are as relentless as you in their continuous efforts to showcase your strengths.

Not Convinced? Read More
ss

Regular newsletters to 'aspirant leads' is an effective way to keep the institute 'top of the mind' while making application decisions and they also engage and influence the aspirants. But did you know that when you send aspirants newsletters or emailers in a PDF format, 60% of the students don't bother to download and view PDFs?
At Pehechaan, we offset this disadvantage by sending the content as body text in the mail.

This is a simple example of how empathising with the target group has helped us become a great online and social media managing team.

While 80% of Online Admissions budgets are spent on generating leads, only 20% are dedicated to ensuring conversion. Data reveals that as many as 90% of people searching for higher education online are undecided about where to enrol when they begin their search.

Clearly, the future belongs to those institutions that are willing and able to harness the power of the Internet. In the case of educational institutions that have been launched in the last decade or so, effective use of new media channels is turning out to be a matter of survival. The shutting down of numerous higher educational institutions in the last couple of years – mostly recently launched business schools and engineering colleges – has been largely because they have not been able to get the right knowledge partners to impress the target students. Students in urban centres spend anything between 4-16 hours on the net today! By 2015, the Internet infrastructure is all set to strengthen significantly in the semi-urban and far-flung rural spaces as well. Given the amount of time being spent by youngsters on the net, higher educational institutions neglect tapping into new media and social media at their own peril.

Institutions looking to make the most of their marketing budgets are looking at innovative online means to reach out to their target students and faculty. It is no secret that young India is increasingly making its decision based on what it sees online. It is one big reason why brand loyalty is dwindling, as consumers look towards taking informed decisions based on the multitude of channels and copious information available on the net. Higher education is probably the segment that accounts for maximum decisions being made online.

Pehechaan is known to have successfully leveraged the expertise of its cohesive team in the areas of brand building, content strategies and audience analysis to help organisations build movements on Facebook, attracting more than 100,000 members to a community. Pehechaan has also helped educational institutes exploit the power of effective alumni management and engagement. The services desired of us are no longer restricted to SEO articles or social media management. Reaching out to potential candidates through a series of strategically designed emailers, newsletters, etc., is a service often demanded by our clients now. Since we have a talent pool of immensely experienced professionals from across the globe (including USA, UK and India), quite a few of our clients now prefer that we write their profiles for conventional media as well, considering our expertise in the domain.

Call: +91 9717999613