Pehechaan for
CREATIVE PEOPLE
Pehechaan for
CREATIVE PEOPLE
You have been shortlisted to perform at a big fest….
Your exhibition dates have been finalised….
You are about to open a new boutique in town….
The first thing that you need is a Search Engine Optimised press release, to be fed into the digital PR machinery….
… and then you need to follow it up with a whole lot of things.
You need a sustained digital media campaign.
Many of you would already taken the first step to online branding by creating your online properties – Twitter, Facebook, YouTube, Pinterest and/or a blog. Those who have done this a long time ago know that these are just baby steps. Online brand-building starts by thinking strategically about the first few feeds, and building this into a well spaced-out regular stream of feeds – pictures, videos, articles, etc.
At the final level, the digital footprints will be entirely under your control. Whoever searches for you or punches in keywords relating to your creative domain will find what you want them to see or hear. In other words, 'Brand You' will be dictating terms to Google.
Your Team Pehechaan will not just create and manage your properties, it will regularly recommend and feed content into your web of media, which will keep your fans, friends, relatives and creative associates engaged. Through regular Digital PR, we will ensure that there is enough buzz about your work in the online space, the cardinal rule being that you don't 'blow your own trumpet'. An ever-evolving Wikipedia profile and a regular personal blog will also lend increased branding and credibility.
Your 'Team Pehechaan' subtly manages your image and promotes your creative pursuits in the virtual world to ensure that you get your rightful place under the digital sun.
Keith, Digital Marketing expert
"A creative person – professional or amateur - should have a digital presence from day 1. Trust me, it will grow along with your talent. You will not know when something goes 'viral', and 'you' transform into Brand You - attracting and charming a legion of fans."
Ravindra, a painter
"I have been possessive about my work and not really thought of marketing it. But when I created my portfolio online it was just unbelievable. I had people from across the world writing to me for my paintings. I think if you have the right team handholding you through your online journey it totally can change the way you look at your "brandYou"."
One look at your profile, and the rest should be a cakewalk.
Your ‘Team Pehechaan’ designs an Impact profile that creates an impression within the first 15 seconds. That’s the profile you send to various platforms, like art galleries, exhibitions, conventions, and publishing houses, to introduce yourself. Your profile has to capture your achievements and endeavors, your philosophy, working style and things you believe in… and much more.
What you need is a FB page and not a FB profile or group. As a creative professional, you need a FB page that has creatively designed covers and engaging content.
Creative Advanced package entitles you to upto 15 updates per month that have been well thought through. This includes pictures that have been ‘photoshopped’ for the right impact, and useful insights that will help you keep the engagement levels high. ‘Team Pehechaan’ will not just create, but also manage your FB page.
A twitter page will help you interact with a large number of fans instantaneously and allow you to showcase your latest creations.
Set up/ redesign your Twitter Page that is strategically oriented towards your desired ‘Avatar’. Under the ‘Creative Advanced’ package we will generate/ suggest upto 10 relevant tweets per month. You will also receive monthly updates on whom to follow according to your ‘area of interest’ and what themes to pick for tweeting.
Get the buzz going in the online space!
When are you planning your next event/ exhibition? What were the high points of your recent creative sojourn? Where and with whom were you recently spotted?
Feed the Digital PR some grapevine and see how word-of-mouth catches on! Our team of Journalists will generate search engine optimised articles on you that will keep you in the digital spotlight.
A high-value, highly specialised, 24x7 monitored service, manned by the Wikipedia editors and administrators of Pehechaan.
A Wikipedia page has immense brand enhancement value in itself and has to be carefully planned and executed to get out of the ‘promoted’ category.
What do people read about you when they 'Google' your name?
Our team will work to ensure that Digital PR, highlighting your latest and best achievements, turns up right on top of ‘Google Search Results’.
While there are numerous other online video channels, nothing comes close to YouTube.
Under ‘Creative Advanced’ package, you will be entitled to your own, exclusive YouTube channel where you can feed your videos to your groups. Your YouTube channel will be created and maintained entirely by Pehechaan. This service has a mass appeal, and is especially recommended for rock bands, solo artists, sand artists, actors, danseuse, magicians, actors, designers etc.
This is easily the most ‘happening’ new media tool for creative professionals who have a visual aspect to their creative pursuits.
Actors, painters, photographers, moviemakers, designers, sculptors, and pottery artists, are some creative professionals for whom Pehechaan can create unique identities through ‘pins’ and ‘repins’.
Pehechaan will develop a 5-page brochure website, dedicated solely to you.
While there are various channels of online media, nothing is as ingrained with a sense of belonging as a personal website. Pehechaan will effectively connect all your digital footprints to your website, turning it into a repository for all the online knowledge about you.
One look at your profile, and the rest should be a cakewalk. Your 'Team Pehechaan' designs an Impact profile that creates an impression within the first 15 seconds. That's the profile you send to various platforms, like art galleries, exhibitions, conventions, and publishing houses, to introduce yourself. Your profile has to capture your achievements and endeavors, your philosophy, working style and things you believe in… and much more.
What you need is a FB page and not a FB profile or group. As a creative professional, you need a FB page that has creatively designed covers and engaging content.
A twitter page will help you interact with a large number of fans instantaneously and allow you to showcase your latest creations. Set up/ redesign your Twitter Page that is strategically oriented towards your desired 'Avatar'. Under the 'Creative Advanced' package we will generate/ suggest upto 10 relevant tweets per month. You will also receive monthly updates on whom to follow according to your 'area of interest' and what themes to pick for tweeting.
Get the buzz going in the online space! When are you planning your next event/ exhibition? What were the high points of your recent creative sojourn? Where and with whom were you recently spotted? Feed the Digital PR some grapevine and see how word-of-mouth catches on! Our team of Journalists will generate search engine optimised articles on you that will keep you in the digital spotlight.
A high-value, highly specialised, 24x7 monitored service, manned by the Wikipedia editors and administrators of Pehechaan. A Wikipedia page has immense brand enhancement value in itself and has to be carefully planned and executed to get out of the 'promoted' category.
What do people read about you when they 'Google' your name? Our team will work to ensure that Digital PR, highlighting your latest and best achievements, turns up right on top of 'Google Search Results'.
While there are numerous other online video channels, nothing comes close to YouTube. Under 'Creative Advanced' package, you will be entitled to your own, exclusive YouTube channel where you can feed your videos to your groups. Your YouTube channel will be created and maintained entirely by Pehechaan. This service has a mass appeal, and is especially recommended for rock bands, solo artists, sand artists, actors, danseuse, magicians, actors, designers etc.
This is easily the most 'happening' new media tool for creative professionals who have a visual aspect to their creative pursuits. Actors, painters, photographers, moviemakers, designers, sculptors, and pottery artists, are some creative professionals for whom Pehechaan can create unique identities through 'pins' and 'repins'.
Pehechaan will develop a 5-page brochure website, dedicated solely to you. While there are various channels of online media, nothing is as ingrained with a sense of belonging as a personal website. Pehechaan will effectively connect all your digital footprints to your website, turning it into a repository for all the online knowledge about you.
You buy service
Your 'Team Pehechaan' of experts is assigned
After analysing your net presence, your 'Team Pehechaan' schedules a meeting with you
There is an in-person/ 'Face Time' or 'Skype' meeting between you and your ''Team Pehechaan'
Your engagement strategy is operational within 24 hours of your approval
You approve/ call for second meeting/ email desired changes
A Strategy Document on all subscribed services is submitted within 24 hours, along with an Annual Plan
Your 'Team Pehechaan' is your personal team of super specialists. Pehechaan appreciates your creativity, and therefore specifically handpicks the team that knows the business of your art. So once the strategy is in place, your team gets on the job… and leaves you to the practice of your art, drawing your attention to critical issues only. A 'Team Pehechaan' for creative people typically consists of 3-5 members, including media experts (online and conventional), an image consultant, a seasoned content writer for creative ventures and last, but most importantly, a creative performer who is specially engaged for this purpose, and who understands your world and needs. Our concept of 'Team Pehechaan' stands on the pillars of 'ownership' and 'responsibility' towards individual clients. We know that creativity is a lonely process and therefore, your team is your 'go to' partner that does not hesitate in responding to your requirements, even if it means going beyond their mandate. An entire team, committed to ensuring your success at all costs, backs you.
The moksha of any creative endeavour lies with its audience. While you take care of your creative pursuit, it makes complete sense to let Pehechaan take care of enlarging your fan base and keeping them engaged. You will therefore have the luxury of dedicating yourself completely to your art, while we dedicate ourselves to ours.
Different online media have different strengths and appeals. Pehechaan brings to you the power of the leaders in digital media management. The team that backs you includes experts in numerous fields, such as corporate bigwigs coming from institutions like the Indian School of Business, Hyderabad; brilliant professionals who have driven mergers, acquisitions and operations for Fortune 500 companies like Accenture and McKinsey; veterans of the print and visual mass media in India and abroad; and branding, advertising and marketing experts who have been instrumental in creating highly successful brands. Experts on digital media, who have helped organisations build movements on Facebook - attracting more than 100,000 members to a community - will be managing your digital footprints.
We know by experience that building an artist's reputation is by no means an easy task. But with five years of experience as a cohesive team that has been responsible for building highly successful brands, we know that this can happen overnight, especially in the case of artists. We do this by continuously tweaking and fine-tuning our strategies… till we hit the bull's eye.
Your 'Team Pehechaan' is your personal team of super specialists. Pehechaan appreciates your creativity, and therefore specifically handpicks the team that knows the business of your art. So once the strategy is in place, your team gets on the job… and leaves you to the practice of your art, drawing your attention to critical issues only. A 'Team Pehechaan' for creative people typically consists of 3-5 members, including media experts (online and conventional), an image consultant, a seasoned content writer for creative ventures and last, but most importantly, a creative performer who is specially engaged for this purpose, and who understands your world and needs. Our concept of 'Team Pehechaan' stands on the pillars of 'ownership' and 'responsibility' towards individual clients. We know that creativity is a lonely process and therefore, your team is your 'go to' partner that does not hesitate in responding to your requirements, even if it means going beyond their mandate. An entire team, committed to ensuring your success at all costs, backs you.
The moksha of any creative endeavour lies with its audience. While you take care of your creative pursuit, it makes complete sense to let Pehechaan take care of enlarging your fan base and keeping them engaged. You will therefore have the luxury of dedicating yourself completely to your art, while we dedicate ourselves to ours.
Different online media have different strengths and appeals. Pehechaan brings to you the power of the leaders in digital media management. The team that backs you includes experts in numerous fields, such as corporate bigwigs coming from institutions like the Indian School of Business, Hyderabad; brilliant professionals who have driven mergers, acquisitions and operations for Fortune 500 companies like Accenture and McKinsey; veterans of the print and visual mass media in India and abroad; and branding, advertising and marketing experts who have been instrumental in creating highly successful brands. Experts on digital media, who have helped organisations build movements on Facebook - attracting more than 100,000 members to a community - will be managing your digital footprints.
We know by experience that building an artist's reputation is by no means an easy task. But with five years of experience as a cohesive team that has been responsible for building highly successful brands, we know that this can happen overnight, especially in the case of artists. We do this by continuously tweaking and fine-tuning our strategies… till we hit the bull's eye.
