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Pehechaan for
COMPANIES

Pehechaan for
COMPANIES

So, how do you build a brand for your company and your sales team in the online space? Do you spam your primary and secondary data of target customers with discounts and opportunities to purchase your products or service? It's true that you need your very own social media properties but more importantly, you have to use your social media properties to build trust with your current and potential brand ambassadors. Without trust, human relationships cannot get past the initial interactions. Companies must first build a social media dialogue that leads to a trusting relationship. Only then can true customer engagement flourish.

To this end, you have to create stories on a regular basis on your company's milestones and achievements. You have to create bonds between your employees, customers and other stakeholders, and show they have valued being associated with you. Because in the online space, YOU CAN DECIDE what people read about you.

You have to tap into this opportunity for a two-way communication to seek honest feedback, and respond judiciously to queries.

These stories by themselves are not enough. They need to be walked through the entire Internet space; they need to be distributed and promoted across online media, so that when your investors, potential customers and employees look up information on your company, they see a strong brand. They need to see an organisation they would like to do business with, get employed by or invest in.

Start today!

Testimonials

Hemant Thankur, Marketing Head
“Social media is all about sharing. If brands communicate their expertise in a given industry and support it with great content, then people will share with others. This is how companies can become thought leaders in their space. This is how unknown names and products are turned into consumer successes in almost no time.”


Priya Sharma, CEO
“Content is KING in marketing today! Specific content is what drives goodwill and value for a company. Focus on good quality content. Every word you say carries your reputation with it!”

COMPANIES
Package

Your FB page

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Your Company’s designer FB page - with customised banners and a dynamic content and engagement strategy

forms an integral part of the Pehechaan offering. Your ‘Team Pehechaan’ will be responsible for ideating as many as 50 updates annually on the lines of the approved strategy - building on the ‘likes’ to the page and content through specialised techniques.

Pehechaan will carry out a need analysis identifying different pages for separate brands of your Company and work out distinct strategies and approaches for each of your brands.

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Twitter Page

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Pehechaan will set-up/ redesign your Twitter Page, in-sync with your overall strategy.

Pehechaan will recommend upto 10 relevant tweet-ideas per month, and keep your Twitter page updated with approved content.

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A powerful LinkedIn Business Page

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Pehechaan will create a LinkedIn Business Page with an impressive profile of your Company.

Your Team Pehechaan will recommend and generate upto 5 content updates per month, on your Linkedin Business Page. The package offers you the facility of having your Linkedin Business Page reviewed and updated up to three times a year.

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Press Releases

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Why speak about your Company and Products when PR agencies will?

It's time for your Company to tap into the entire potential of the online space! Our team of Journalists will generate articles that serve your objectives - from highlighting product launches to stoking speculations to bringing out the achievements of your executives. These articles are then distributed in the online space, where they are picked up by online news websites. They also double up as background data, readily available to all kinds of media.

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Set of Correspondences and E-mailers

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Your ‘Team Pehechaan’ will suggest, design and create content for the Internal

and External communication needs of your organisation. You will also be presented a monthly scheme, recommending important themes – content and design - on which your internal and external clients can be engaged.

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Wikipedia Page

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A high-value, highly specialised, 24x7 monitored service, managed by the Wikipedia editors and

administrators of ‘Brand You’.
A Wikipedia page has immense brand enhancement value in itself and has to be carefully planned and executed to get out of the ‘promoted’ category.

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Website Content, Updates & Flash Banners

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For somebody who keeps visiting your website on a regular basis, regular content and Flash banner updating

are indications of a thriving business concerned about its image. Businesses are about perception, and nothing sends out a better signal than a
spic-and-span website with all content zones up-to-date.

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Your GOOGLE Search Management

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What do people read about you when they 'Google' your name?

Our team ensures that Digital PR articles, videos and comments highlighting your latest and best achievements, turn up right on top of ‘Google Search Results’. This ‘best foot forward’ feature ensures that two of your carefully strategized and crafted articles by Pehechaan, figure on the first two pages when searched by a single keyword phrase in search engines.

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Organisational Blog around Employees

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Apart from garnering reach, featuring employees on your Organisation’s official blog is one of the most effective

non-monetary ways of improving retention. Your ‘Team Pehechaan’ will handle the complete set-up, design and content development for your blog, with a series of relevant tags aimed to keep you at the ‘top of mind’. This will be linked to Facebook, Twitter and LinkedIn accounts of your Company, to create a distinct social media reach.

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how does it work

Your company buys service


Your 'Team Pehechaan' is assigned

Within 72 hours, your 'Team Pehechaan' submits a report to the point person assigned by you on your net presence

There is an In-Person/ 'Face Time' or 'Skype' meeting between you and your 'Team Pehechaan'

Your Online and Social Media strategy is operational within 48 hours, as per the Annual Plan

You approve / call for second meeting / email desired changes

Strategy Document on all subscribed service is submitted within 48 hours, along with an Annual Plan

What is " Team Pehechaan " for Companies?

Every 'Team Pehechaan' is a group of super specialists, and is assigned to your organisation and brand/s based on your profile and aspirations. Pehechaan appreciates your time, and therefore specifically handpicks the team that knows your business. A 'Team Pehechaan' for a company will typically consist of 4-6 members, including a Business Strategist from the ISB/ IIM stables with proven credentials of 'growing' organisations exponentially, media expert/s (online and conventional), an image consultant and a seasoned content writer for brands. Our concept of 'Team Pehechaan' stands on the pillars of 'ownership' and 'responsibility' towards assigned clients. Communications can be extremely stressful, and yet can be immensely gratifying. We understand your need for 'thought partners', who are there with you through thick and thin, and who are as relentless as you in their efforts to maintain the right image of your company, and ensure that your products turn into brands.

Not Convinced? Read More

Consumers today are far more evolved than before. They like to be active members in the evolution of a brand. They talk to you more directly through the multiple touch-points provided by the explosion of new media. With budgets becoming thinner, it takes an immense understanding of the consumer to avoid wastage. Marketing today is far more technical, where brand managers have to go beyond the usual methods of a good advertising campaign, packaging change and brand activation. Many new consumers moving into your TG are those born after the liberalisation of the Indian economy in 1991. They are born with a spirit of fearlessness and trial. Loyalty factor and product life cycles are getting shorter than ever before. With more and more options available to the consumer, brands will need to give a stronger reason every time to the consumer and say 'pick me up' even louder.

In-house corporate communications teams and traditional PR mechanisms have their own mandates and building in-house expertise in online media can be a long and expensive process. That's where Pehechaan steps in and brands your new products – and reinvents those products already in existence – across numerous online media. This could be simply to test the waters, or build traction, or go ahead 'all guns blazing' on something that needs to be exploited to the hilt.

Pehechaan, with its team of young and energetic netizens, social media addicts, and SEO experts (who practically inhabit the blogosphere), business strategists, mass media practitioners and domain experts, takes on the onus of creating the digital footprints of your company and products with a sense of unmatched ownership and responsibility.

Other Service On Offer

ssYouTube Channel
LinkedIn profiles for sales team

What is " Team Pehechaan " For Companies?
ss

Every 'Team Pehechaan' is a group of super specialists, and is assigned to your organisation and brand/s based on your profile and aspirations. Pehechaan appreciates your time, and therefore specifically handpicks the team that knows your business. A 'Team Pehechaan' for a company will typically consist of 4-6 members, including a Business Strategist from the ISB/ IIM stables with proven credentials of 'growing' organisations exponentially, media expert/s (online and conventional), an image consultant and a seasoned content writer for brands. Our concept of 'Team Pehechaan' stands on the pillars of 'ownership' and 'responsibility' towards assigned clients. Communications can be extremely stressful, and yet can be immensely gratifying. We understand your need for 'thought partners', who are there with you through thick and thin, and who are as relentless as you in their efforts to maintain the right image of your company, and ensure that your products turn into brands.

Not Convinced? Read More
ss

Consumers today are far more evolved than before. They like to be active members in the evolution of a brand. They talk to you more directly through the multiple touch-points provided by the explosion of new media. With budgets becoming thinner, it takes an immense understanding of the consumer to avoid wastage. Marketing today is far more technical, where brand managers have to go beyond the usual methods of a good advertising campaign, packaging change and brand activation. Many new consumers moving into your TG are those born after the liberalisation of the Indian economy in 1991. They are born with a spirit of fearlessness and trial. Loyalty factor and product life cycles are getting shorter than ever before. With more and more options available to the consumer, brands will need to give a stronger reason every time to the consumer and say 'pick me up' even louder.

In-house corporate communications teams and traditional PR mechanisms have their own mandates and building in-house expertise in online media can be a long and expensive process. That's where Pehechaan steps in and brands your new products – and reinvents those products already in existence – across numerous online media. This could be simply to test the waters, or build traction, or go ahead 'all guns blazing' on something that needs to be exploited to the hilt.

Pehechaan, with its team of young and energetic netizens, social media addicts, and SEO experts (who practically inhabit the blogosphere), business strategists, mass media practitioners and domain experts, takes on the onus of creating the digital footprints of your company and products with a sense of unmatched ownership and responsibility.

Other Service On Offer
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YouTube Channel
LinkedIn profiles for sales team

Call: +91 9717999613